Ten years ago I started Endo Creative. I didn’t know if it would work. I didn’t know if it would last more than a few months. But I went all in.
The Inbound movement focuses on creating quality content that pulls potential customers to you. So what are the right marketing metrics to measure effectiveness? Why should you care?
You know how rewarding it can be to have strong alignment. It makes for happy teams, but even better – it yields results. For the greatest impact, integrate sales and marketing by focusing on 5 essential steps.
If you don’t align sales and marketing goals, your teams will be speaking different languages and you won’t get the results you want.
Leaders understand the importance of a good value proposition. However marketing teams often struggle to effectively communicate their value proposition in branding and messaging.
The written word has the power to inspire, educate, and change the course of history. Don’t squander that power by simply copying what others are already saying. Form your own opinion and articulate it on the page. You will not connect with everyone, but you can deeply resonate with those you do.
Build systems into your business to help streamline common tasks, complete projects more efficiently, and keep things from falling through the cracks.
Endo Creative celebrated it’s four year anniversary a couple weeks ago. My wife asked me to list four things I have learned about running a business. I narrowed it down to these.
Your brand new website launch to the world. Now what? Here are four things you can do to keep the momentum rolling.
Last night I got an emergency email from one of my clients. A new section of their website wasn’t working correctly. I quickly checked the site and discovered that a new feature that had been implemented a few days back was malfunctioning. I looked through the code, but everything seemed fine there. I updating any […]