Your brand new website launched to the world. Now what? Here are four things you can do to keep the momentum rolling.
1. Create a Content Calendar
A content calendar helps you plan out how often you will write new content for your site. It could be once a day, once a week, once a month, or anything in between. The important thing is to consistently add new content to your site. Search engines like seeing that your site is active, and fresh content increases your chances of people finding you in search results. There is even a WordPress plugin to help you manage your new content.
2. Write Down 3 Goals for Your Site
Maybe you want to receive 5 leads a month from your contact form. Maybe you want less calls from people wondering about your office hours. Whatever your goals make sure they are S.M.A.R.T: specific, measurable, achievable, relevant, and time-bound. Ambiguous goals will make it difficult to know if your site is performing well or not.
3. Schedule a Site Evaluation 3 Months After Launch
Three months after launch, ask yourself if your site goals are being met. Are there changes that could be made to improve the content or call to actions? Remember that a website doesn’t have to be a static document. In fact, it shouldn’t be. If something isn’t working, change it. I like to think of websites like software. Iterate on an idea, test, and evaluate. Repeat this process at least once a quarter.
4. Review Site Statistics at Least Once a Week
Note what pages on your site receive the most traffic. Are visitors leaving after viewing the page, or are they clicking through to other pages? Maybe adding specific call to actions on these pages could increase conversions. You could schedule more posts on your content calendar with a similar topic to increase your authority on the subject. If users are leaving after one page view it could be because you haven’t given them a clear path of what to do next.
Just because your site launched doesn’t mean you can forget about it. Updates and evaluations will keep it relevant to your audience long after launch day.