As is my custom, I listened to the WP Elevation podcast this week. The host of the show, Troy Dean, usually interviews the guests on his show. This week, however, they mixed things up and he was the one being interviewed.
He answered the same list of questions that he asks his guests. I enjoyed hearing his story of how he got started with music, voice-overs, and then into web development.
At the end of each show he asks a series of rapid fire questions. I’ve listened to tons of consultants answer these questions, but this time his answer for the question “How do you differentiate yourself?” really got me thinking.
Have An Opinion
He started with a somewhat generic answer, and then halfway through stopped himself.
“You know what”, he said, “the best way to differentiate yourself is to have an opinion.”
As soon as he said that I could feel myself resonate with his answer. So simple, yet so important. I have had difficulty writing content lately. Why? Because I have been hesitant to add to the barage of information that I find myself warding off everyday. With so many smart people writing about so many topics, how do you stand out in the crowd?
More importantly, how do you add value to the conversation with what you are saying, instead of simply adding to the noise? I think Troy hit the nail on the head. Have an opinion.
Your Voice Is Unique
When you sit down to write, speak your mind. You have a voice that has been shaped by your own personal experiences, relationships, and decisions. Don’t be afraid to voice your opinion. Don’t try to please everybody. Trust me, you never will.
The written word has the power to inspire, educate, and change the course of history. Don’t squander that power by simply copying what others are already saying. Form your own opinion and articulate it on the page. You will not connect with everyone, but you can deeply resonate with those you do.
The key to having a voice in the noise of content today is authenticity. Having an opinion will force you to be authentic in your writing. Choose your side, explain your reasoning, and let the audience decide.
Don’t let fear weaken what you have to say. Be bold. Be yourself. Have an opinion.